Denomination 2013 2014 2015 2016 2017 2018 2019 2020 2021a 2022 2023
Use of following social media
Social networks 26.9 27.1 29.3 34.4 38.3 .. 39.9 44.8 49.8 .. 49.0
Enterprise's blog or microblogs 2.7 3.0 4.1 4.8 5.1 .. 4.1 4.2 3.6 .. 4.8
Multimedia content sharong websites 12.0 9.8 11.7 13.2 14.2 .. 11.2 10.8 13.0 .. 17.7
Wiki based knowledge sharing tools 7.7 3.9 5.0 6.0 5.3 .. 2.8 2.1 2.6 .. ..
Use of social media for the following purposes
Develop the enterprise's image or market products 15.2 .. 21.9 .. 27.5 .. 31.4 .. .. .. 39.1
Obtain or respond to customer opinions, reviews, questions 8.1 .. 12.6 .. 17.4 .. 21.5 .. .. .. 20.5
Involve customers in development or innovation of goods or services 2.3 .. 3.9 .. 5.0 .. 6.5 .. .. .. 5.3
Collaborate with business partners (e.g. suppliers, etc.) or other organisations 8.3 .. 8.4 .. 10.9 .. 11.0 .. .. .. 13.3
Recruit employees 7.1 .. 12.8 .. 23.6 .. 27.2 .. .. ..
6.0b
Exchange views, opinions or knowledge within the enterprise 5.1 .. 7.7 .. 10.2 .. 9.9 .. .. .. 6.3

Footnotes

*Indicators are asked according to the EU model queationnaire.
aMethodological changes has been introduced in survey year 2021. Implementing regulation 2019/2152/EU and 2020/1197/EU, the sampling method and data publication is designed according to the level of statistical unit enterprise (SUE) and not legal unit enterprise. SUE can consist of one or more legal units. Since 2021 data cover not only the following NACE categories of C, D, E, F, G, H, I, J and L, M N, but 95.1 economic activity as well.
bThe decrease in the numbers is due to the fact that Facebook was one of the most important social media platform to recruit employees, but in 2022 in Facebook has ceased the function to recruit employees.

Explanation of symbols

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Datum not available.
green number
Revised datum.
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