Denomination 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021a 2022 2023
Product catalogues or price lists 87.6 86.9 86.9 87.7 86.0 82.9 86.1 86.9 87.1 87.9 85.5 82.7 81.3 87.0 86.6 86.4
Online ordering or reservation or booking 22.9 25.9 26.7 25.5 25.7 26.5 28.3 25.0 29.1 29.0 29.7 29.8 27.8 30.4 29.1 28.9
Advertisement of open job positions or online job application 19.8 21.5 21.2 20.1 20.2 19.8 26.3 27.4 29.7 .. .. .. .. .. .. ..
Possibility for visitors to customise or design the products 22.1 22.8 23.7 18.4 13.8 14.8 15.5 14.4 14.8 15.1 14.2 14.8 14.5 15.6 14.9 15.9
A privacy policy statement, a privacy seal or certification related to website safety .. 13.9 15.3 13.2 12.4 14.2 20.4 22.1 .. .. .. .. .. .. .. ..
Order tracking available on line .. 12.8 12.9 12.3 12.1 14.9 13.7 10.8 14.4 13.9 14.2 13.8 13.7 13.1 14.6 14.6
Personalised content in the website for regular/repeated visitors 9.3 10.8 11.6 11.2 12.7 11.8 12.0 11.9 13.4 13.5 14.6 13.6 12.3 14.3 14.2 12.8
Links or references to the enterprise's social media profiles .. .. .. .. .. .. 26.0 28.0 31.0 35.6 38.1 38.7 38.3 41.8 43.4 ..

Footnotes

aMethodological changes has been introduced in survey year 2021. Implementing regulation 2019/2152/EU and 2020/1197/EU, the sampling method and data publication is designed according to the level of statistical unit enterprise (SUE) and not legal unit enterprise. SUE can consist of one or more legal units. Since 2021 data cover not only the following NACE categories of C, D, E, F, G, H, I, J and L, M N, but 95.1 economic activity as well.

Explanation of symbols

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